As Tier 2 Honda partners, we have worked with a wide variety of audiences. In this case, multiple regions had been struggling to really connect with the latino community. This is where myself and my team came in. We focused on the pillars of Honda and the pillars of the latino community and what we found were so many similarities. The biggest being Honda and the latino community are both extremely family driven. Mi Familia is a campaign that ties our Honda brand goal to the goals and ideologies of the latino community. 

The work I have done specifically for this campaign is creative concepting, copywriting, video editing, motion graphics and organic social design. This biggest (and most fun) challenge with this campaign was that there was 0 budget for a production shoot. This meant having to really rely on all stock footage, imagery, etc. while trying to make "real stories" about "real people."