Made in Alabama. Alabama Proud. is a campaign that was created about 5 years. Working with Honda creative, we knew it was important to note that there is a Honda factory right in Alabama, with American-made Honda vehicles coming out of it constantly. 
We wanted to show Alabama that we understood their hardworking, gritty attitude while having the same heart and soul of true southern hospitality. This campaign represents how proud Honda is to be associated so closely with Alabama and represent an understanding of the community there.